Digital marketers have mixed views regarding the effects of the COVID-19 pandemic in the industry. Some believe that the current situation elevated the use of the Internet significantly, while others believe that most industries suffered from a major drop in organic search traffic to business websites. But according to recent market research released in July 2020, more Singaporeans use their smart devices to go online since the beginning of the pandemic. Agencies offering SEO services Singapore are taking advantage of this situation. But is it really helpful to invest a portion of the company’s money and other resources in SEO strategies for 2021?
If your company plans to talk to a SEO agency Singapore to boost your strategy, you need to understand how search engine optimization remains a major digital marketing technique in today’s uncertain landscape. The agency will teach you some of the most helpful uses of SEO to keep your business afloat during these trying times.
#1: SEO Acts As A Low-Cost Substitute For Paid Advertising
Instead of cutting your ad budgets to maximize your resources during the pandemic, you must consider redirecting your money to cost-effective solutions like boosting your SEO plans. A previous report from Conductor revealed that over 50% of all marketers consider SEO a crucial strategy during the COVID-19 era.
Since the pandemic brought significant financial struggles on most businesses in Singapore and other parts of the world, focusing your efforts online would positively impact your company. Even if your budget becomes scarce, you may still improve your advertisement strategy without paying too much using efficient SEO plans.
#2: Optimized Content Helps eCommerce Dominate The Internet
Since more people must stay at home to avoid contracting the disease, online shopping websites have become a major player in today’s business scene. It allows people to purchase their essentials without the need to step outside the house. Online shopping also allows consumers to do their shopping conveniently by doing other tasks at home.
As customers rely on search engines to find the products and services they need for their regular consumption, it is necessary to focus on SEO-optimized content to have a higher rank in search engine results pages. You may talk to your trusted SEO consultant to determine the right strategy for your company.
#3: Local SEO Becomes More Significant
Due to the restricted movement, consumers have to do their shopping within the nearest vicinities of their homes. It causes a considerable surge in local searches, focusing on queries that include the terms “near me” in their queries.
But even without the travel restrictions, customers still choose to shop locally because of their desire to support the local retailers and manufacturers to help them survive the crisis. SEO experts utilize Google My Business and Google Maps to help meet the demands of the consumers.
These SEO uses have the ability to boost the revenue of businesses without the need to spend too much or exert efforts that could breach the restrictions for containing the virus. If the strategies are done properly, your business will manage to surpass the challenges of the pandemic.